Creator of Nike's tagline "Just Do It" Shares How Love Has Been the Key to His Business Success | LS2015
Dan Wieden is an American advertising executive who co-founded Wieden+Kennedy and coined the Nike tagline "Just Do It." Dan’s motivation has always been to create a different type of advertising agency, a place “where people can do the best work of their lives.” Dan threw out the structure and bureaucracy that plague larger agencies in favor of a chaos theory that puts the work first and empowers anyone to come to the table with a great idea. In 2012 Wieden+Kennedy was named both Independent Agency and Agency of the Year at Cannes, and Dan himself was awarded the Cannes Lion of St. Martin for his lifetime of achievement. Over the past five years, W+K’s annual capitalized gross billings rose 55% to $3.2 billion, working with a diverse client base comprising some of the world’s most recognizable brands, including Coca-Cola, Chrysler, Delta Air Lines, ESPN, Facebook, Heineken, Honda, Nike, Old Spice and Procter & Gamble.
Minister of Wellbeing for the Government of Ecuador Explains how Ecuador is Redefining Happiness through Buen Vivir | LS2015
Government Minister Freddy Ehlers discusses how Ecuador is redefining happiness through its new government initiative: Buen Vivir. Freddy Ehlers Zurita is Ecuador’s State Secretary for the Presidential Initiative for the Construction of a Society of Well Being. Previously, he was Minister of Tourism from May 2010 until June 2013. In 1996 and 1998 Ehlers stood candidate for the office of President of Ecuador.