Just Choose Love
Leadership. Alignment. Wholeness.
Supporting you in aligning who you are with how you lead — so your work, decisions, and life become more congruent, meaningful, and sustainable.
Through coaching, consulting, and brand strategy, our work creates space for you to navigate growth, transition, and purpose — reconnecting you with yourself and building from that place.
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Coaching & Consulting
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Brand Strategy
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Keynotes
Hi, I’m Samantha.
Just Choose Love is an invitation to lead — and live — with integrity, responsibility, and connection. It explores love as a practical force in business, leadership, and life — not as sentiment, but as strategy. This work is about making aligned choices in the moments that matter most, and building lives and organizations from that place.
If you’re navigating growth, change, or questions of meaning, you’re not alone. For more than 15 years, I’ve walked alongside founders, executives, and organizations across nonprofit and for-profit spaces, supporting people as they reconnect with who they are and clarify what matters most.
This approach is shaped by real-world leadership experience, academic research, and frameworks like my Congruence Coaching Model, developed through Stanford’s Center for Compassion and Altruism Research.
If you’d like to learn more about my story — and how this work came to be — you can explore that here.