I’ve been in more than my share of business conferences, and I don’t know about you, but too often it seems I go there and wind up disappointed...like trying to mine the same damn vein of gold that had been stripped away eons ago—nothing new, nothing left. Not here today.
— Dan Wieden, Creator of Nike's slogan, "Just Do It", Co-Founder & Chairman, Wieden+Kennedy

love + business: context

Corporations in the United States were originally formed for the purpose of enabling activities that would improve societal standards of living. This included providing public services, developing infrastructure, creating jobs, and cultivating lasting business-consumer relationships. But in the 1970s, economist Milton Friedman came up with a new economic agenda, stating that the sole goal of business was to maximize corporate profits regardless of social and environmental costs.

It isn’t about changing the mechanics of economics. It is about changing the ideas, the dogmas that have driven economics for centuries: debt and fear, insufficiency, divide and conquer.
— John Perkins, New York Times Bestselling Author

Since adopting this mindset, we have created a world where less than 5% of us (the United States) consume almost 30% of the planet’s resources. This is not a model. It cannot be replicated by China, Russia or any other country, no matter how hard they try.

While it may appear in numbers that we have succeeded in increasing corporate profits, profit is only real and lasting when it has a reciprocal relationship with its environment. Evidence such as climate change and an unstable global economy — both largely produced by poor business practices — have created a questionable future for generations to come. Because people and the planet cannot thrive in these systems, businesses that perform activities that contribute to them can neither thrive nor sustain themselves long-term. The time has come to recognize the role business has played in these outcomes, and the power they have to turn things around.

The Love Summit explores why the “more for you is less for me” mentality is obsolete, and why profiting at the cost of other people and the planet’s wellbeing is not sustainable long-term. Instead, by making all business decisions for the benefit of society and the environment, we can create sustainable companies with a much more rewarding bottom line of #BottomLineLove.

Love Summit I: 6.13.15 / Portland, OR

The 1st Love Summit premiered on June 13, 2015 at Wieden+Kennedy headquarters in Portland, Oregon — one of the largest independently owned advertising agencies in the world, best known for creating Nike's "Just Do It" campaign. 

Click here for speaker and program details.

LOVE SUMMIT II: 10.12 - 10.13.17 / Cincinnati, OH

The 2nd Love Summit took place on October 12 & 13, 2017 in Cincinnati, Ohio at LPK headquarters — the largest employee-owned brand design agency in the world. The conference was comprised of game-changing presentations and workshops by some of the most pioneering business and thought leaders of our time.

Click here for speaker and program details.

LOVE SUMMIT III: Date & location tba

To RSVP for the 3rd Love Summit, click here.